Around 1,000 bus and rail passengers surveyed by Stagecoach and revealed the following statistics:
- 64% disagreed with the statement "The environment is a low priority for me"
- 62% said they would be more likely to travel with a company whose ethics supported the environment
- 47% agreed with the statement "I use my car less"
- 36% agreed with the statement "I use buses more"
- 32% said they would be prepared to pay more for public transport that is environmentally friendly
- 19% agreed with the statement "I use trains more"
- 10% who switched to public transport had done so once they were in receipt of some form of free travel pass
- 12% who switched to public transport had done so in consideration of the environment
- 20% who switched to public transport had done so due to health problems
The main title of this blog entry was based on a fascinating observation the Scottish millionaire made while addressing his young audience. He couldn't help noticing the number of pedal bikes chained up outside rail stations in the south of England - an indication that many commuters were both health and environmentally conscious - and that if provision could be made aboard buses as well as trains, a whole new demand could be discovered. He believes that he and the wider bus industry are missing this opportunity and warned that they both do so "at our peril".